The Yellow project is an initiative that gives tools to girls, so they can positively relate with their bodies, and help them overcome social beauty standards. This will consequently raise their self-esteem, and improve their relationship with themselves. The Project delivers educational tools to develop body confidence and self-esteem. .
The target for this program is girls aged 10 to 18. When delivered in a classroom or youth group setting, boys may also be part of the group; however, they are not the primary target.
Raise awareness of the factors affecting body confidence.
Give tools to the girls to manage beauty and appearance pressure.
Guide the girls in the process to develop self-awareness of their bodies.
Open self-esteem conversations.
The Yellow project has created a series of workshops where girls can go through a “help box” where they will find articles, activities, and games. The purpose of the box is to provide tools to the girls, (Also, tutors and parents) to develop a positive relationship with their bodies, reflect and understand beauty pressures, and be more aware of the relationship they have with their bodies.