Amar é político is an initiative that aims to change social behaviors through culture and arts. The project wants to bring people together for a fair world, that responds to each community’s needs. 

Objectives 

Discover the potential that each individual has to build a more equal society.

Show the importance of culture and arts to create opportunities in communities. 

Share values of respect for diversity, women’s rights, nature, and race, through arts and culture

Global Shapers 

Amar é político was created in cooperation with the Global Shapers of São Paulo. 

The Global Shapers Community is a network of young people driving dialogue, action, and change founded by the World Economic Forum. 

The Just Me Project is an initiative that aims to change the conversation about the female body. The project wants to support girls and women in their path towards the development their potential. It delivers content and campaigns to create awareness about the female body, learn how to love it, and take away the focus from body image. 

The Target 

Girls, women, and society. This project wants to involve all people who are willing to create a new narrative about body positivity, where the body can be understood as a vehicle to make our dreams come true. 

Objectives 

Why the Just Me Project?

The Just Me Project was created as an alternative to many projects that focus on body image. This project wants to explore the full capacity of female bodies and women. The body as a vehicle of dreams, and all it has to give to society. 

The Yellow Project is a personal appeal to show the world the female body as something else than just the appearance. The body is the vehicle to fulfil our dreams and to develop our full potential. However, the conversation around the female body has been focused on body image. This is an initiative that aims to contribute to the body neutrality conversation and help girls and women to re-discover, re-thing and re-connect with their bodies focusing on their potential, not on their appearance.

“We have the right to no being pretty and being worthy”

How the Yellow Project can get involve in your community

• A tool kit for girls (boys may also enjoy the activities; however, they are not the primary target)
• Online campaigns
• Workshops
• Keynotes
• Dialogue spaces